MOST POPULAR PORTAL IN MALTA IN THE ENTERTAINMENT & LIFESTYLE GENRE

Gwida is a powerhouse – it attracts a massive audience, both towards its social media pages as well as towards its portal. Gwida.mt’s social media engagement reaches close to 1 million in a single week (and that’s according to official Facebook figures). The portal is visited by over 750,000 people every month and the number of clicks across different pages amount to 3.3 million. The portal has exploded in popularity. Gwida focuses exclusively on lifestyle content, entertainment, and gossip. It offers something different, and people love it.

Our sales and business development team can run you through the various commercial options to have your brand stand out on Gwida.mt, including an extensive range of commercial advertising – video outstream ads, animated online banners – as well as sponsored content, competitions and official partnership packages.

Unveiling the Data

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Followers across Social Media

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Social Media Engagements per month

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Pageviews per month

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Sessions per month

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Unique users per month

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Viewers per podcast

MALTA’S MOST POPULAR VIDEO PODCAST

Kellymni is the video podcast of GWIDA.mt, boasting the largest social media audience in Malta. With an average viewership exceeding 100,000 locals per episode and some episodes surpassing 200,000 viewers, Kellymni has become a staple on social media. Hosted by the popular TV personality Melanie Kelly and produced by Content House, this raw and authentic one-on-one show is available on demand through GWIDA’s official Facebook page, drawing in over 1 million weekly social media engagement.

The show is also accessible on GWIDA.mt and across various platforms, including Spotify and YouTube. Additionally, extracts from Kellymni are widely promoted on TikTok, Instagram, and Facebook, ensuring a broad reach across multiple channels.

Sponsorship packages, TV spots, super TV spots, product placements, and pop-up banners are all available on Kellymni.

Unveiling the Data
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Viewers per podcast
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Social Media Engagements per month

The Team Behind the Gwida Brand

Emil Calleja Bayliss

Gwida.mt Editor

Raisa Mazzola

Head of Digital & Marketing

Melanie Kelly

Kellymni Podcast Presenter

Jessica Spiteri Catania

Senior Brand Sales Manager

Ivan Naudi

Corporate Sales Manager

Kyle Zarb

Writer

Charlton Cefai

Writer

Cristian Tonna

Writer

Kylie Ann Chircop

Writer

Gabriella Borg

Writer

Bernard Xuereb

Writer

Luca Pirotta

Social Media & Video Content Executive

Valentina Montesin

Video Content Creator

Stephen Deguara

Video Content Creator

Sue Ann Pisani

Operations & Client Relationship Manager

Marvic Cutajar

Accounts & Credit Control Manager

Rodianne Sammut

Administration & Client Relationship Executive